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PEUGEOT logo and lions

EVOLUTION OF THE PEUGEOT LOGO

The evolution of the iconic PEUGEOT lions

 

THE PEUGEOT LIONS

Since the iconic PEUGEOT lion first appeared, it has constantly evolved and has perpetually highlighted the passionate, feline character of the brand.

1905

THE BIRTH OF A CLAW

The grilles of Lion Peugeot brand cars were crowned with the lion walking on an arrow. Over the next few years, bikes and tools used variations of the same theme.

1923

THE LION PHENOMENON THRIVES

PEUGEOT owners also adorned their radiator caps with a lion, designed by the sculptor Baudichon.

1933

THE LION REIGNS ON THE GRILLE

Every PEUGEOT car featured a lion’s head at the top of its grille from 1933. In 1935, its design changed in the form of the “fuseau Sochaux” line.

1948

THE 203 ADOPTS THE LION FROM FRANCHE-COMTÉ

A lioness’ head embellished the bonnet of the 203, which also featured new insignia with the lion from the Franche-Comté coat of arms.

1955

THE FRANCHE-COMTÉ LION IS ALSO ADDED TO THE 403 

For safety reasons, lions’ heads were later withdrawn from the bonnets of both the 203 and 204 in September 1958.

1960

THE LION CHANGES ITS STYLE

The PEUGEOT 404 inaugurated a new lion with a flowing mane, crowned with PEUGEOT lettering and set in the centre of the grille.

1968

THE LION BREAKS NEW GROUND

On the 504, the lion adopted a super-sleek style, a flat shape and was either gold- or chrome-plated.

1975

THE LION OUTLINE

The new heraldic PEUGEOT lion was showcased with angular features, empty in the middle, and was known as the lion outline.

1998

THE LION EVOLVES AND SHOWS GREATER DEPTH

The logo displays greater depth through the reflections of its new chrome finish.

2010

THE LION ADOPTS A NEW STANCE

The more dynamic, intensely fluid PEUGEOT lion is created with a bi-metallic effect through its contrasting matt and gloss finishing.