Ever dreamed of owning a car that offers complete peace-of-mind with full awareness of its surroundings? A car that understands you, that knows you so well that it can foresee your every wish? A car that is in true harmony with you? A car that delivers a seamless, straightforward experience?
PEUGEOT has approached this concept with a single watchword: freedom. Freedom to choose your driving mode and the accompanying sensations. Freedom of movement. The outcome is PEUGEOT INSTINCT CONCEPT.



For the first time ever, a car comes with a functional on-board I.o.T. Internet of Things platform, the SAMSUNG ARTIKTM Cloud connecting the car with the user’s cloud.




For PEUGEOT INSTINCT CONCEPT, our inspiration came from nature and from people. People learn from their environment, gaining in autonomy as they go. Likewise, PEUGEOT INSTINCT CONCEPT draws on deep learning technology to establish the user’s profile. The SAMSUNG ARTIKTM Cloud for the I.o.T Internet of Things connects the devices they use every day and aggregates the data. That data comes from items such as smartwatches, smartphones and social media. It can even connect to your home to communicate with your smart television, audio streaming, home assistant, PC and other devices. The car itself is a valuable source of information because it is with us throughout our day and knows our regular journeys, favourite places and how we drive. PEUGEOT and Sentiance, a data science company, process the data to make it meaningful and define each user’s profile. The analysis is dynamic and constantly enhanced. It means PEUGEOT INSTINCT CONCEPT can preconfigure or adapt its architecture to satisfy all its user’s needs and desires. 



The self-driving car opens up new avenues for creativity, responding to new uses.
With PEUGEOT INSTINCT CONCEPT and its Responsive i-Cockpit, we are building on the factors that have made the brand’s latest models so successful. We are creating new forms of driving pleasure. These may come from the interfaces, the architecture or the styling. There is no reason why a selfdriving car should be dull to look at or to experience.

Matthias Hossann, head of PEUGEOT concept cars


The driver’s environment boasts a sleek kinematic system that comes into play when switching between Drive and Autonomous modes. The compact steering wheel and the panel housing the toggle switches fold into the dashboard. At the same time, the accelerator pedal pulls back into the pedal unit.
Regardless of the mode activated, the driver retains control over the vehicle. While this is obvious in Drive mode, this feature of PEUGEOT’s self-driving car is more surprising in Autonomous mode. The i-Device sits next to the 9.7-inch screen on the central console and can be used to command the car at any time. Simply tap to overtake the car in front or to switch from Soft to Sharp mode.
In Drive mode, the holographic cluster displays the operating data: vehicle speed, the split between the two energies used in the PHEV power chain, battery level, and so on. The digital rear-view function notifies the driver of the presence of a vehicle in the blind spot.
In Autonomous mode, these features include other information such as the distance covered so far and the remaining journey time. In fact, with the driver now able to relax, time is the only notion that really counts!
The on-board atmosphere changes as you change driving mode. Other than the information displayed, the seat positions, lighting and sound options are adapted.



The proportions of PEUGEOT INSTINCT CONCEPT draw from the great coachbuilding tradition. The curved lines are sculpted around the technical components and the occupants. The lengthy bonnet hints at the 300 hp delivered by the PHEV power chain. The generous contours of the wheel arches suggest good road-handling and the power of the four drive wheels.
The front end is extremely expressive. There is a camera lens fitted in the centre of each LED headlamp, evoking the pupil of an eye. These cameras scan the vehicle’s environment and send information back to the driving assistance systems. The grille’s aspect changes depending on which way you look at it. Its semi-hollowed structure features a Lion which is underlined in white when Autonomous mode is activated.