
The Peugeot “Brand Room” on the world’s grandest avenue.
LE BRAND ROOM
Peugeot Avenue Paris, a 300 m2 area at the heart of the world’s grandest avenue, presents the brand’s values and and its move upmarket. With its new design, the Brand Room has a façade surmounted by the stylised jaws of a springing lion. Concept cars, vehicles of legend and production models are on show, poised to tell their story during five entertainment productions each year.
EXHIBITIONS AND EVENTS
Peugeot Avenue Paris is a space where Peugeot meets the public, a place that lives and creates experiences and emotions, where people get involved. Visitors can get to know the brand and experience it. Peugeot Avenue offers interactive, educational and fun devices for grown-ups and children alike, with entertainments that are changed regularly. Events are organised too, to communicate the brand’s news and celebrate the unmissable moments of Parisian life.
“From Dust to Road” display
From 16 March to mid-September 2017, Peugeot Avenue welcomes the Peugeot SUV range around the 3008DKR, projecting towards the new Peugeot 3008, “Car of the Year”, and the new Peugeot 5008. Visitors can also find out more about the new Peugeot 2008 through a 3D drawing experience featuring the SUV range in “Dust” and “Road” universes, used as backdrops for the visitor’s 3D drawing.
THE BOUTIQUE
Peugeot Avenue has an image products boutique, where you will find a wide choice of items that convey the brand’s values and define Peugeot as a unique mixture of excellence and emotion. These worlds range from the traditional pepper or salt mill to irresistible miniatures of emblematic Peugeot cars and Peugeot-branded style or technology products.