Peugeot Avenue Paris, a 300 m² area at the heart of the world’s grandest avenue, presents the brand’s values and and its move upmarket. With its new design, the Brand Room has a façade surmounted by the stylised jaws of a springing lion. Concept cars, vehicles of legend and production models are on show, poised to tell their story during five entertainment productions each year.

Peugeot Avenue has an image products boutique, where you will find a wide choice of items that convey the brand’s values and define Peugeot as a unique mixture of excellence and emotion. These worlds range from the traditional pepper or salt mill to irresistible miniatures of emblematic Peugeot cars and Peugeot-branded style or technology products.